Ivelin and Hristo - Founders of Luxe Men

👋 Ivelin

I graduated from an economics high school, and then studied to become a primary school teacher, but my path led me in a completely different direction – towards entrepreneurship and a dream that Hristo and I turned into reality.

At Luxe Men, I make sure to personally reply to every message we receive – both on Instagram and Facebook. If you've ever written to us and received a reply – it was most likely me. I also photograph and share the products, prepare stories, ads, videos... I do my best to show not just a product, but an attitude.

I love being part of every idea, campaign, and new product we launch – because I believe that when you create something with soul, people feel it.

👋 Hristo

I graduated in economics from UNWE, but I've always had a passion for fashion, style, and personal grooming. For me, it's not just vanity – it's a way to express yourself and feel good in your own skin.

At Luxe Men, I respond to messages, along with Ivelin. I love communicating with the people who choose our products – hearing their opinions, feedback, thanks (and sometimes constructive criticism).

Besides that, I'm involved in finding new products – I test, research, and think about what else we can do better.

I'm also responsible for a lot of "behind-the-scenes" things – like documents, accounting, and process coordination. And of course – Ivelin and I discuss every new idea, advertisement, or campaign together before it reaches you.

Invisible Heroes (whom you actually see) - Denitsa and Ivayla

Behind every shipment sent are Denitsa and Ivayla – our wonderful girls who ensure that everything reaches you accurately, on time, and with care.

  • Ivayla - Hristo's wife

    I pack every shipment carefully, neatly, and with care. I know how important it is for everything to arrive on time and without mistakes, so I make sure to do it right.

    If there's an issue or irregularity with a shipment, I'm here to help – because the most important thing is for the customer to be satisfied.

  • Denitsa - Ivelin's friend

    At Luxe Men, I make sure to speak with every customer – I call after each order to confirm it and ensure everything is in order. I love hearing "Thank you" and I know that even one call can make a difference.

    🤝 How it all began

    Hristo and I have been friends for years. One day, while having coffee, we started discussing various ideas – who had what plans, what they intended to do, and so on.

    It turned out that we both dreamed of creating our own men's brand someday. The conversation quickly became not just interesting, but inspiring – because it turned out we thought exactly alike: we wanted to make products that we ourselves would gladly and proudly use.

    Products that look good, feel good, and actually work. Products we could stand behind and say, "this is my brand." Not just random products imported from China for a quick profit.

    The truth is, neither of us could find products that truly suited us – neither in terms of ingredients, nor feel, nor appearance. So we decided to make them ourselves. But not just any way – but with Italian quality, maximum versatility, and honesty in everything. Not to hide behind labels. To stand with our faces. Literally.

    That's how Luxe Men was born. It wasn't a grand business plan, but simply a genuine desire to create something worthwhile. We connected with the best factories in Italy. Why there? We all know that Italy is a benchmark for fashion and quality. We wanted the best. We started with a few products – tested, refined, made with attention to the last detail. And from day one, we knew one thing – we would stand with our faces behind what we do.

    🙏 Thank you for being here

    For us, Luxe Men is not just a brand. It is our work, our energy, and a dream that lives on thanks to people like you.

    Every order, every message, every kind word gives us strength to continue and to improve. Thank you for being part of this story.

    And the best is yet to come.

    — Ivelin, Hristo, Denitsa and Ivayla

    The Luxe Men Team